Marketing Approach Introduction
The Excel Group’s approach, as expressed by our founders – is common sense. Although they are not marketing gurus in any way, our founders and the entire team at Excel Group know how to run a wholesale business well. One of the main pillars of the Group’s philosophy is integrity. Having come up in the rank & file in the B2B wholesale business, practically everybody knows each other in this community. Any transgressions will be remembered. Likewise, the good that you do will also be appreciated.
The strengths of the Excel Group are spread by word of mouth. And new business comes in through introductions & recommendations by satisfied clients. And that has been the key to the Excel Group’s success.
Achievements and goals for a better tomorrow
The Excel Group’s goal is to be the first choice exporter & wholesaler of FMCG products for Malaysia & the world. The following are a glimpse of Excel’s achievements:
Strong Double Digit growth year on year
Total group turnover charts records of hundreds of millions.
Hundreds of brands
With thousands of SKUs, hundreds of brands and specially trained workforce ensure turnover in the hundreds of millions
Record transaction of volume sales – sold 240 metric tonnes of Growing Up Milk in less than 2 months
International Market
Malaysia Halal Certified
The Excel Group helps you source for products with the globally renowned Malaysian halal certification standards
Global Expertise
We work with different global shipping agents, thus the Excel Group is able to cross check container charges so you get better value.
Human Resorucefulness
The Excel Group’s resourcefulness and dynamism are qualities that cannot be replicated by Artificial Intelligence.
Domestic Market
Our “reach out” to the Malaysian market is very wide. For our subsidiary, KV Master, the focus is local, especially the East Malaysian states of Sabah & Sarawak, followed by export markets. Whereas for Sky Plus, their strength is on export markets, followed by the local markets. And Excel Big Bulk’s expertise is among wholesalers.
Simple Order Process
With the Excel Group, the Order Process can be as simple as sending us a text message via your preferred system and confirming your order. And next your delivery is on the way to you.
Best Value
The Excel Group’s teams are surprisingly resourceful at getting you better value
Own Transport Delivery
The Excel Group has its own logistics division – Excel Global Transport – with its own vehicles and reliable staff ensuring efficient delivery.
Our Clientele
The Excel Group is characterised by its wider “reach out” for Malaysia – serving clientele in Sabah and Sarawak, as well as the entire Semenanjung Malaysia, east coast and west coast, northern region as well as the southern regions.
Each company within the Excel Group has different specialisations but one common goal – which is to provide the best brands at the best value.
The Group caters to different channels like local modern trade like Mydin, The Store, Segi, Econsave, NSK, Super 7 supermarket, Topzeller, Billion Shopping Centre group, CLC group, & CLF group; general trade [GT] for e.g. Mr DIY, KK Mart, Shuang Lim wholesale, Econsave, Star Grocer; Aneka, Pasaraya BS ; MPS [medium provision store]; pharmacies like Big Pharmacy; Chinese medical halls; HORECA [hotel, restaurant & cafes]; as well as other wholesalers.
The Excel Group also services clientele in the US , Australia and the Pacific Islands – helping Asian grocery stores abroad to procure goods like Milo and Maggi and Old Town White Coffee products which are made in Malaysia and are tailored to suit Asian tastes.
Because Malaysian standards for halal certification are so high, consumers abroad trust Malaysian halal goods. These Malaysian-certified halal goods are exported under the Excel Group to retailers for Muslim populations outside Malaysia.
The Excel Group’s distribution strategy services are also very beneficial to brand owners: with three sectors – export, local & e-solutions. The resourcefulness of the Excel Group is demonstrated in the way we introduce new items as well as existing items – helping retailers explore and even process trial or sample requests especially for export clients and sending them directly to our overseas clientele..
Excel Group - Appointed Exporter & Key Partner
Our Business Partners
The list of brands entrusted to the Excel Group by our business partners is very extensive. Examples can be seen in the logos featured here for your perusal. We at the Excel Group value these partnerships – taking great care of each brand – for the business owners and also the retailers.
We provide a guarantee of only genuine products from trusted sources. We do stringent screening at every level, checking on every detail from expiry dates to packaging compliance.
At the same time, the entire Excel Group is strong in delivering on competitive pricing; variety; assortment; good timing; fulfilment; and customer service. With customised & personalised service, we ensure faster and more efficient processes as we get to know your company’s needs in terms of wholesaling and export.
Carrying a wide range of different goods & varieties of key FMCG brands & a comprehensive range of SKUs actually makes it easier for brand owners and also retailers. Instead of dealing with five different principals, a retailer or a wholesaler only needs to contact the Excel Group for their needs. Our more comprehensive range and additional benefits provides
- better savings in terms of timing, costs and smoother process
- assured freshness
- fast turnaround
- better value
Baby Care
Baby Diapers
Milk Formula
Baby Food & Nutrition
Beauty Care
Facial & skin care
Beverage
Carbonated drinks
Energy drinks
Coffee & tea
Flavoured beverages
Milk powder
Uht milk & malt drinks
Water
Oats & cereal
Food Essentials
Biscuits
Baking
Canned food
Chocolate & confectionery
Cooking condiments
Sauces & seasoning
Snacks
Oats & cereals
Jams, spreads & honey
Sweetened & evaporated creamer
Instant noodle
Health Care
Face mask
Disinfectant spray
Oral care
Adult care
Hand sanitizer
Household
Laundry detergent
Dish washing
Insect repellent
Home cleaners
Personal Care
Body wash & soap
Deodorants roll on & spray
Hair care
Shaving
Body lotion
Pet Care
Cat food
Cat litter